SCREENVISION EXPANDS LOS ANGELES PRESENCE THROUGH RENEWED CONTRACT WITH PACIFIC THEATRES
New York – (Dec. 3, 2007)
Screenvision, the global leader in cinema advertising, announced the renewal of its cinema advertising contract with Pacific Theatres, the country’s largest West Coast-based exhibitor with 328 screens in major markets including Los Angeles and San Diego. Under the agreement, Screenvision will exclusively sell national and local on-screen advertising for Pacific’s circuit and also secures representation for in-lobby promotions media.
The Los Angeles DMA accounts for nearly half of Pacific Theatres’ screens, including its flagship location at The Grove in Los Angeles. Pacific is further growing its area presence with an 18-screen megaplex located at the Americana at Brand in Glendale, CA which is scheduled to open in the 1st quarter of 2008.
“Pacific Theatres has a widely-respected presence on the West Coast,” said Darryl Schaffer, Executive Vice President of Exhibitor Relations for Screenvision. “They provide a superb entertainment experience for consumers and advertisers alike and we look forward to continuing our long-term partnership with them.”
Added Amy Wood, Vice President, Marketing and Food & Beverage, of Pacific Theatres: “We are thrilled to be forging ahead with Screenvision and their top-notch advertising network. Its record and reputation within the cinema advertising community remains unparalleled, and we anticipate that this renewed deal will only lead to rewarding, new revenue opportunities.”
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 15,500 screens in over 2,400 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 600 million consumer impressions annually through more than 160 theatrical circuits, including 13 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Geller
Dan Klores Communications