SCREENVISION EXPANDS PARTNERSHIP WITH PREMIER MOVIE EXHIBITOR CLEARVIEW CINEMAS
New York – (Feb. 6, 2007)
Agreement Grows Leading Cinema Advertiser’s Digital Network to More Than 6,800 Screens Nationwide
Content of Cablevision, Clearview Parent Company, to be Featured in Screenvision’s High-Definition Digital Preshow
Screenvision, a leading cinema advertising services company, has expanded its relationship with Clearview Cinemas, a Chatham, N.J.-based exhibitor and subsidiary of Cablevision Systems Corporation. Under the new long-term contract, Screenvision retains exclusive rights to sell local, regional and national advertising on Clearview’s 258 screens, which are located primarily in the New York DMA. Screenvision also gains rights to sell advertising on Clearview’s in-lobby plasma screens as well as rights to sell in-lobby promotional programs in Clearview theatres.
Under the agreement, Screenvision will install and operate its high-definition digital network on all Clearview screens. Screenvision’s digital network delivers, via satellite, the company’s digital entertainment movie preshow. The network is also capable of delivering alternative content programs such as kids programming, concerts, sports programming, and other entertainment content and is compatible with 2K and 4K digital cinema projection systems. Installation of the network on Clearview screens will raise Screenvision’s digital network distribution in 2007 to more than 6,800 of their nearly 15,000 screens nationwide.
“Our expanded partnership with Clearview Cinemas underscores the value of Screenvision’s digital services offering,” said Matthew Kearney, president and chief executive officer of Screenvision. “Our ability to deliver a consumer-friendly digital entertainment preshow, to support exhibitor interests in alternative content programming, and to work side-by-side with any “Big D” solution the exhibitor prefers is unique in the industry.”
Clearview Cinemas operates 52 theatres with 258 screens; 250 of the company’s screens are in the New York DMA, the country’s largest metropolitan market, and eight screens are in the Philadelphia, PA DMA, the country’s fourth-largest market. Clearview also owns and operates New York City’s Ziegfeld Theatre, one of the country’s most-famous movie palaces and the location of countless movie premieres and red-carpet events.
“Our top priority is to provide our patrons with a positive movie-going experience,” said Doug Oines, senior vice president and general manager of Clearview Cinemas. “Screenvision digitizing our theatres and providing a firstclass entertainment preshow helps us reach that goal. Screenvision will also enable 2 us to incorporate content from our parent company, Cablevision, from such assets as American Movie Classics, Independent Film Channel, Radio City Music Hall, and our sports properties including the New York Rangers and the New York Knicks.”
Darryl Schaffer, executive vice president of exhibitor relations for Screenvision, added: “Flexibility is our core objective in serving Clearview, and all Screenvision exhibitors. There has never been a more dynamic or challenging period in the movie business. Our exhibitor services are based on custom offerings that help our partners meet changing market demands while entertaining movie-goers and driving incremental revenue.”
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of nearly 15,000 screens in over 2,300 theatre locations across all 50 States and 92% of DMAs nationwide, and delivers approximately 625 million consumer impressions annually through more than 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT CLEARVIEW CINEMAS
A subsidiary of Cablevision Systems Corporation since 1998, Clearview Cinemas was formed in 1994 and currently operates 52 movie theatres with 258 screens in the New York metropolitan area, including the famous Ziegfeld Theatre in New York City. Clearview Cinemas operates theatres in New Jersey, Manhattan, Westchester, Rockland County, Long Island and Pennsylvania. More information can be found at www.clearviewcinemas.com.
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