New York – (March 6, 2008)

Screenvision’s 2K Digital Network to Present Three Operas from Famous Italian Opera House: “La Traviata,” “Maria Stuarda” and “Il Trittico”

Screenvision, the global leader in cinema advertising, today announced an expanded relationship with Emerging Pictures to bring three additional operas from Italy’s world-renowned La Scala Opera House to its nationwide digital cinema network. This announcement comes on the heels of a successful debut initiative in Q4 2007, wherein Screenvision and Emerging Pictures presented La Scala’s rendition of “Aida” to more than 40 movie theatres nationwide. Under this new relationship, Screenvision will present “La Traviata” on March 26, “Maria Stuarda” on April 30 and “Il Trittico” on May 15 to 48 digital theatres in top DMAs, including: New York, Los Angeles, Chicago, Philadelphia and Dallas. Additionally, each exhibitor will have the option to show other Italian operas, including: “Tristan and Isolde,” “Forza Del Destino” and “La Rondine.”

The operas will once again be presented through 2K high definition cinema projectors and 5.1 Dolby surround sound. Participating exhibitors include: Classic Cinemas, Clearview Cinemas, Consolidated Theatres, Dickinson Theatres, Emagine, Mann Theatres, The Movie Experience, Muvico Theatres, Rave Motion Pictures, Ultra Star Cinemas and Wehrenberg Theatres.

“We’re so excited to be able to again offer our exhibitor partners operas from the world famous La Scala Opera House,” said Darryl Shaffer, executive vice president, exhibitor relations for Screenvision. “I’m pleased that we continue to offer alternative programming opportunities to our exhibitors across the country. We look forward to another successful run with La Scala.”

Sponsors include DLP Cinema®, a leading digital technology provider in movie theaters since 1999, for all three presentations of operas from La Scala and The Cavit Collection, the number one Italian wine in America, for sponsorship of the presentation of “La Traviata.” (Source: Nielsen 52 weeks ending 1-12-08 Food, Drug Liquor). These companies will be promoting these events both on their websites, and, and through mass e-mail distributions to their customer bases.

For more information about Screenvision’s alternative content programming, visit


Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 530 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries.


Emerging Pictures was founded in 2002 by Barry Rebo, Giovanni Cozzi and Ira Deutchman to create a new theatrical distribution process for independent, international and documentary films through the use of digital technology. Emerging has grown into a distribution, marketing and exhibition company through its network of affiliated theaters, Emerging Cinemas, which bring first-run arthouse cinema and other specialty programs such as operas, concerts and Syndicated Film Festivals and series to cities and communities that would otherwise not usually have access to such films. Emerging Pictures’ exclusive Opera series from La Scala and other Italian opera houses is currently distributed in the United States, the United Kingdom, Canada , Australia Norway and Brazil.

For more information regarding Screenvision, contact:

Jeffrey Klein/Kylene Sullivan
Dan Klores Communications

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