SCREENVISION EXPANDS RELATIONSHIP WITH PREMIER MOVIE EXHIBITOR MUVICO THEATRES
New York – (Nov. 8, 2006)
Addition of Muvico Increases Screenvision’s High-Definition Digital Network to 6,000 Movie Screens Nationwide
Screenvision, the global leader in cinema advertising, has expanded its relationship with Muvico Theaters, a Ft. Lauderdale-based exhibitor. Under this new agreement, Screenvision will utilize preshow digital technology on all of Muvico’s 233 screens, adding them to its national high-definition digital network that will now total in excess of 6,000 screens across the country.
In addition, Screenvision will continue to represent Muvico for national on-screen advertising and will add regional and local on-screen advertising responsibilities. “Through the expansion of our relationship with Muvico and the addition of our digital technology to their screens, we have bolstered our national digital network and the reach of our digital preshow,” said Matthew Kearney, president and chief executive officer of Screenvision. “This partnership will also give greater access to key markets for our national advertisers while continuing to provide an accountable advertising medium, allowing our partners to measure their return on investment.”
With this new agreement, Screenvision’s 6,000 installed digital screens will deliver ads in 43 of the top 50 DMAs and 125 of the top 210 DMAs. The rollout of Screenvision’s digital network in subsequent years is expected to surpass more than 10,000 of the company’s over 14,000 screens nationwide.
Muvico operates twelve theaters, including three of the top 25 highest-grossing theaters nationally. The exhibitor is planning four new locations to open by the end of 2008, including the Rosemont Walk project in the Chicago DMA. This 104-thousand square foot theater will be located near Chicago’s O’Hare Airport in the town of Rosemont and feature Muvico’s Premier Theaters, Bistro and Bar.
Mike Whalen, president of Muvico added, “Our strategy is to operate state-of–the-art megaplexes and provide a unique, comfortable movie-going experience for our guests. By joining Screenvision’s preshow digital network, we further our commitment to high-end technology, which helps us to enhance our commitment to provide the world’s premier movie experience for our guests.
Darryl Schaffer, executive vice president of Screenvision exhibitor relations, commented, “The new agreement with Muvico continues the expansion of our nationwide digital network and marks a major milestone as we bring our total to 6,000 digital screens nationwide. It also furthers the reach of our one-of-a-kind digital preshow, giving advertisers greater reach in more markets, the exhibitor increased revenue and moviegoers an entertaining way to pass the time while they wait for the movie to start.”
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of more than 14,000 screens in over 2,300 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers approximately 700 million consumer impressions annually through more than 140 theatrical circuits, including 10 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
About Muvico Theaters
Headquartered in Ft. Lauderdale, FL, Muvico Theaters Inc currently operates 233 screens, with locations in Florida, Baltimore, Maryland, and Tennessee, with 120 additional screens in various stages of development across the Southeastern and Mid-Atlantic United States, including Illinois, New Jersey, and Pennsylvania. Muvico’s successful blend of exciting and memorable architecture, strategic locations, comfortable oversized seating, innovative amenities, unsurpassed concession offerings, and exceptional customer service continues to keep the growing theater circuit in a respected industry leadership role and drawing well above theater industry averages in attendance. Muvico’s strategy is to develop, acquire and operate state-of-the-art megaplex theaters in entertainment centers in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets in any suitable location. Muvico Theaters takes a boutique approach to each project, making it unique – not to mention a breathtaking place to see a movie (www.muvico.com).