SCREENVISION MEDIA BRINGS A TASTE OF ALASKA SEAFOOD TO MOVIEGOERS
Brand New ‘Reel Food’ Episode Features Alaska Wild Salmon
NEW YORK, N.Y., July 30, 2018 – Screenvision Media, a national leader in Cinema advertising, today debuted the latest preshow content for its ‘Reel Food’ series, featuring food and lifestyle expert Chadwick Boyd. The episode – created by Screenvision Media’s in-house creative team, 40 Foot Solutions – will run nationwide within Screenvision Media’s Front + Center preshow from July 27 – August 23, during the height of Alaska wild salmon season.
“‘Reel Food’ showcases delicious food and entertaining concepts from whichever environment we find inspiration,” said Matt Arden, SVP Brand Creative, Programming & Innovation, Screenvision Media. “Our host Chadwick Boyd is an incredibly intuitive home cook who believes in understanding where food comes from. This time around, we found inspiration in Alaska where the world’s best salmon is caught.”
For this new Reel Food episode, Boyd takes movie lovers on an awesome adventure to the beautiful, clean waters of Alaska. Through the help of the fishing experts at the Alaska Seafood Marketing Institute (ASMI), he finds out first hand how wild salmon makes it from the sea to our plates. He then fires up the grill to make his famous salmon burgers with mango and jalapeno, made with a secret ingredient – Alaska wild salmon. The Screenvision Media 40 Foot Solutions captured the entire experience for this exclusive, exciting in-cinema content.
“What better way to find out why my salmon burgers taste so great than to take moviegoers on a fun journey to the source itself – Alaska,” said Boyd. “You can’t beat the flavor and quality of Alaska salmon caught in the wild and sourced in an environmentally responsible way.”
Recipes from Boyd’s Reel Food Alaska adventures in Alaska will be available onwww.screenvisionmedia.com/reelfood and www.chadwickboydlifestyle.com so moviegoers can easily make them at home after the movie. The ‘Reel Food’ content will be made available online after its airing period.
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network comprises over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. For more information:https://screenvisionmedia.com/.