SCREENVISION MEDIA CEMENTS POSITION AS NATIONAL INDUSTRY LEADER WITH GLOBAL HONORS FOR EXECUTIVE STAFF

SCREENVISION MEDIA CEMENTS POSITION AS NATIONAL INDUSTRY LEADER WITH GLOBAL HONORS FOR EXECUTIVE STAFF

Darryl Schaffer and Katy Loria named ‘Top 50 Women in Global Cinema’ by Celluloid Junkie

 

NEW YORK, N.Y., March 12, 2018 — Screenvision Media, a national leader in cinema advertising, announced today that Darryl Schaffer, the company’s executive vice president of operations and exhibitor relations, and Katy Loria, executive vice president and chief revenue officer, were both named as one of the ‘Top 50 Women in Global Cinema’ in Celluloid Junkie’s annual list.

 

Darryl Schaffer currently serves as the chair of Screenvision Media’s exhibitor advisory panel. For her contributions to the industry, Box Office named her one of its leading ‘Women in Exhibition and Distribution,’ and she was also named one of Celluloid Junkie’s ‘Top 50 Women in Global Cinema’ for 2017. Most recently, she was inducted in the ShowEast Hall of Fame, Class of 2017. She holds a Bachelor’s Degree in Marketing and Art History from Syracuse University.

 

Katy Loria serves as chief revenue officer for Screenvision Media. In this role, she has oversight of strategy and revenue generation for National and Local Advertising Sales. During her tenure at Screenvision, Loria has helped architect Cinema’s premium video strategy and enthusiastically advocates the benefits of the movie-going audience as audience replacement in the overall media landscape of declining TV viewership. Loria holds board positions on the Cinema Advertising Council and the Video Advertising Bureau, as well as The Picture House, a non-profit community theater in her hometown of Pelham, NY. She holds a Master’s Degree in Mass Communication and Advertising from The University of Georgia.

 

“We have an incredible team of women here at Screenvision Media, and we couldn’t be prouder of Darryl and Katy for receiving this well-deserved recognition,” said John Partilla, CEO of Screenvision Media. “Both Darryl and Katy are exemplary leaders within our company as well as the global industry, and their impact to both is invaluable.”

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Media Contact:

 

Caitlin Wiig – Olson Engage for Screenvision Media

212.656.9143

caitlin.wiig@olson.com

 

ABOUT SCREENVISION MEDIA

Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experience. The Screenvision Media cinema advertising network is comprised of over 14,950 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: https://screenvisionmedia.com/.

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