Screenvision Media Debuts First-Ever Nationwide Xbox Advertising Campaign Using MX4D® Technology
Screenvision Media and Xbox Push the Boundaries of Cinematic Advertising with Immersive Ad Experience using MX4D technology
NEW YORK, N.Y., Sept. 17, 2018, Screenvision Media, a national leader in cinema advertising, has teamed up with Xbox to announce the national debut of two new cinematic that utilize immersive MX4D technology in select theatres. The Xbox advertisements will provide moviegoers across America with a 4D motion ad experience that will run in select MX4D technology enabled theatres from September 14 – November 1.
“Screenvision Media strives to bring the newest and most innovative technology to our brand partners and we’re thrilled that Xbox will be the first advertiser to utilize this technology in all our MX4D enabled theatres nationwide,” said Christine Martino, executive vice president of Ad Sales, Screenvision Media. “MX4D gives our partners, like Xbox, the opportunity to seamlessly transform their traditional ads into disruptive, engaging and interactive experiences for moviegoers across the country.”
MX4D technology is the newest evolution in the 4D cinema experience. It enables advertisers to convert any existing ad into an immersive experience via in-seat sensory technology and theatrical effects, including seat rumblers, wind generators, strobe lights, scent and more, allowing moviegoers to truly feel part of the action. Xbox’s advertisements, supporting the October 2 launch of open-world racing game “Forza Horizon 4” (September 14 – October 11) and Xbox Game Pass (October 12 – November 1), Microsoft’s gaming membership, are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.
“We’re proud to help Screenvision Media provide dynamic experiences and tailored, state-of-the art solutions to their advertising partners, like Xbox,” said Dan Jamele, Chief Innovation & Technology Officer, MediaMation, Inc. “We want to show how traditional ads can be further enhanced with MX4D technology and can’t wait to see the positive reaction in theatres.”
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network comprises over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. For more information: https://screenvisionmedia.com/.
About MediaMation, Inc.:
For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.