SCREENVISION MEDIA PROMOTES “FEED OUR FUTURE,” A GLOBAL CINEMA ADVERTISING CAMPAIGN SUPPORTING THE UNITED NATIONS WORLD FOOD PROGRAMME

New Phase Aims to Bolster Awareness and Fundraising to Combat Global Hunger

 

[New York, NY] September 26, 2019: Screenvision Media, a national leader in cinema advertising, today announced its support for the next phase of “Feed Our Future,” a global cinema ad campaign that shines a light on the United Nations World Food Programme’s (WFP) life-saving work on the frontlines of world hunger. Starting today, the advertisement will air on Screenvision Media screens across the United States for eight weeks.

Screenvision Media supports the “Feed our Future” campaign as part of a unique partnership between SAWA, the Global Cinema Advertising Association, and WFP, the leading humanitarian agency fighting hunger worldwide.

“We deeply value our relationship with SAWA and look forward to leveraging our resources in support of such an important, action-oriented campaign by the United Nations World Food Programme,” said Katy Loria, Screenvision Media Chief Revenue Officer. “We know the power of cinema to affect change and believe this effort will inspire moviegoers to take action and make a positive impact.”

The new campaign aims to build on last year’s results that helped to double awareness of WFP among those who saw the ad and raised more than half a million dollars through online giving or through a 38% increase in downloads of the agency’s Share the Meal donation App, globally.

“We have every reason to believe that this year, the Feed our Future campaign is going to take us even further in terms of raising WFP brand visibility and engaging a wider audience in the fight against global hunger,” said Corinne Woods, Chief Marketing Officer at WFP.  “We think that this year’s campaign is even more emotionally engaging and we expect more people will respond to our call.  In a world full of noise, cinema has proven incredibly effective for us at cutting through to not only establish our brand, but also to convert cinema goers into active supporters and donors.”

“The Cinema Medium makes the most of its space, creative and audience to deliver gripping content, showing consumers advertising at its very best,” said Cheryl Wannell, CEO of SAWA. “In 2020 the Cinema Medium is predicted to become the fastest-growing ad medium ahead of the internet. For brands like the World Food Programme who want to reach the hearts and minds of millennials, the immersive experience that Cinema gives is the most powerful of all storytelling mediums.”

The creative force behind the new advertisement is Sir John Hegarty, of The Garage SOHO, who has delivered a product designed to appeal directly to cinema audiences. The advert highlights the potential lost to the world when children’s voices are silenced due to hunger. The poignant narrative of the ad sees a group of Syrian refugee children who were selected from the local community playing in rubble and gazing out of bombed-out buildings in an apparent war zone. Softly, a small chorus of voices begins singing “How Can I Tell You” by Yusuf Islam/Cat Stevens. As the short film progresses, one by one these children disappear until only one voice remains — an unnerving conclusion that mirrors the harsh realities faced by the 3 million children around the world who lose their lives to hunger or malnutrition.

“Cinema is still the most amazing medium for any creative person to work in. A place for you to tell your story on the ‘mother of all screens.’ It’s not surprising that it’s so important and continues to capture the public’s imagination”, said Sir John Hegarty.

For more information about the “Feed Our Future” advertisement and campaign, and to learn how to get involved in creating a world with Zero Hunger, please visit: www.wfp.org.

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For further information, please contact:

Erin Pullmann, Screenvision Media

epullmann@screenvisionmedia.com

 

Cheryl Wannell (SAWA, Sydney)

TEL: +61 406 215 561 │ EMAIL: cwannell@sawa.com

 

ABOUT SAWA

SAWA, the Global Trade Body to the Cinema Medium, builds and develops international standards and best practice for the Cinema Medium; raising the profile through research and marketing initiatives. SAWA’s ultimate aim is to improve communication between Cinema Advertising companies around the world; in turn facilitating the easier buying of the Cinema Medium for brands and agencies.  Since 2015, SAWA has supported the UN SDG’s and in 2018 is partnering with the United Nations World Food Programme (WFP) to support the Sustainable Development Goals (SDGs), SDG2: Zero Hunger.

ABOUT SCREENVISION MEDIA

Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network is comprised of over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. For more information: https://screenvisionmedia.com/

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