SCREENVISION MEDIA STRENGTHENS EXHIBITOR NETWORK WITH EXPANDED CMX CINEMAS PARTNERSHIP
Screenvision Media increases theatre representation to eight of the nation’s top ten exhibitors and expands presence in the southeast via CMX Cinemas.
NEW YORK, N.Y., April 1, 2019 – Screenvision Media, a national leader in cinema advertising, today announced the latest group of theatres to join its network: the Cobb Theatres locations acquired by CMX Cinemas, a respected operator of progressive movie theatre brands. Screenvision Media represents eight of the top ten exhibitors in the country and now extends its reach in the southeast media market.
“We are proud to be a leader in the entertainment industry and are thrilled to expand upon our already strong Screenvision Media exhibitor partnership,” said Jose Marti , CEO of CMX Cinemas. “We look forward to continuing to surpass our guests’ expectations by leveraging Screenvision Media’s innovative offerings and cutting-edge technologies.”
In the ever-changing industry landscape, cinema advertising is a proven incremental revenue stream for movie theatres. The partnership between Screenvision Media and CMX Cinemas, both of which have demonstrated a commitment to providing the best entertainment experience for moviegoers, capitalizes on this and puts both companies in the position to continue enhancing the cinema experience across the country.
“We are very happy to have officially welcomed the Cobb Theatres locations to our network this past February,” said Darryl Schaffer, executive vice president, operations and exhibitor relations, Screenvision Media. “The CMX Cinemas partnership is an incredibly meaningful piece of our robust network and competitive screen count, solidifying our position as a top leader in the industry.”
Through this partnership, CMX Cinemas adds 18 locations with 246 screens, 73% of which are in top markets like Washington D.C., Tampa-St. Pete, Miami, Orlando, and Denver, to Screenvision Media’s theatre network. These new theatre additions raise Screenvision Media’s total screen count, surpassing the 15,000 milestone achieved last year.
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network comprises over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 8 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.
ABOUT CMX CINEMAS
CMX Cinemas, opened its doors in April 2017 at Brickell City Centre, Miami, FL, offering new features to give guests an innovative and VIP movie-going experience. CMX Cinemas provides state-of-the art technology that can be enjoyed through different types of experiences: CMX CinéBistro, the luxury dine-in and in-seat service; CMX Market Cinema, the gourmet grab and go movie experience and CMX Cinemas, the upgraded traditional theater with classic concessions. It also features the trendy and exclusive CMX Stone Sports Bar at selected theaters, making CMX the preferred entertainment destination.
CMX Cinemas has grown exponentially during the past year, opening new theaters across the country as well as acquiring other movie theater chains, the most successful being the recent acquisition of Cobb Theaters, Cinébistro and 4 Paragon locations. These acquisitions have made CMX one of the largest movie theater chains in the country with 38 locations, 393 screens and 2,450 employees.
CMX Cinemas continues its robust expansion plan with new sites scheduled to open in Peachtree Corners (Peachtree, GA), Halcyon (South Forsyth, GA) and Wheeling Town Center (Wheeling, IL) during 2019. Other new sites under construction are Wrigleyville (Chicago, IL), International Plaza (Tampa, FL), Lynnfield (Boston, MA), American Dream (East Rutherford, NJ) and The Shoppes at Middletown (Middletown, NJ).
CMX is a wholly owned subsidiary of Cinemex headquartered in Mexico, the sixth largest cinema chain in the world, with 332 sites, 2,861 screens and more than 13,000 employees.