SCREENVISION NAMES ALAN BRITTAIN VICE PRESIDENT OF SALES, DIRECT SALES EASTERN DIVISION
New York City, NY – (March 2, 2009)
Screenvision, a leading cinema advertising sales, services and content distribution company, has announced today the hiring of media sales veteran Alan Brittain as its new Vice President of Sales, Direct Sales Eastern Division.
In his new position, Brittain will be responsible for planning, directing and coordinating all Direct Sales Eastern Division activities including sales strategies, new account acquisitions and client partner relations. Reporting to Rebecca Hartman, Senior Vice President, Direct Sales, Brittain will be based in the company’s New York headquarters.
Brittain joins Screenvision with over 10 years of media sales experience. Prior to joining Screenvision, Brittain was the Vice President/General Sales Manager for Fox Station Sales where he was responsible for the national sales strategies to achieve the revenue and share goals of each station.
“With Alan Brittain joining Screenvision, we have added a true media sales veteran and talent with a notable track record of driving revenue,” said Hartman. “We are confident that Alan will bring a new wave of knowledge to our core cinema advertising business, while also being a driving force behind new sales strategies for our Eastern Division.”
Prior to Fox Stations, Brittain was Senior Vice President NBC Station Sales for NBC Universal where he developed and implemented national sales strategies to achieve revenue and share goals for the 14 NBC owned stations. Brittain also served as Sales Manager, NBC National Sales. Brittain started his career with 10 years at Blair Television, where he worked his way up to Vice President/Director of Sales, American Red Division.
Alan Brittain graduated with a Bachelor of Arts Degree in Communication from the University of Alabama.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,500 screens in over 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications