SCREENVISION NAMES CHERYL MAGIROS SENIOR VICE PRESIDENT, DIRECT SALES
New York, N.Y. – (June 22, 2011)
Screenvision, a leading cinema advertising sales, services and content distribution company, today announced that Cheryl Magiros, a Screenvision veteran, is returning to the company as Senior Vice President, Direct Sales. She will lead the companies local ad sales efforts, reporting directly to Mark Mitchell, Chief Revenue Officer.
“Cheryl is a strong leader and a hands-on manager who will work closely with the sales force to ensure that the team is well-positioned to service the local marketplace and continue to grow the business. Her strategic approach for driving customer acquisition is grounded in experience and fueled by passion for cinema that is unequaled,” said Mark Mitchell, Chief Revenue Officer, Screenvision.
Magiros brings to Screenvision vast experience across the sales spectrum. An Australian native, Cheryl joined Val Morgan Cinema Advertising where she worked for 10 years as the national Operations Director. She came to the United States in 1997 to assist with the development of Val Morgan USA and was appointed President in 1998. When Val Morgan USA was acquired by Screenvision, Magiros served as Senior Vice President of local sales 2004-2006 and most recently served as Area Sales Manager for the Regus Group a worldwide provider of Office Space Solutions.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:http://www.screenvision.com.
For more information, please contact:
Jeffrey Klein, Ann Hinshaw