New York – (Oct. 12, 2007)

Screenvision, a global leader in cinema advertising, has appointed veteran technology management and operations executive John Missale to the newly created position of chief technology officer.

In his new position, Missale is charged with advancing Screenvision’s footprint in the media sector by maximizing new technology opportunities. He is responsible for Screenvision’s new media, digital, and internal technical strategy and execution designed to enhance the technology driven services the company provides to exhibitors, advertisers and content partners. Additionally, he will lead Screenvision’s strategic intent to completely digitize and create more forms of distribution for Screenvision’s cinema advertising platform and other media outlets.

“Technology is no longer a back-room asset for media companies; it is mission critical to deliver true value to advertisers and partners,” Kearney said. “John brings an incredible depth to Screenvision as our new chief technology officer and he will be at the forefront of the mission to maximize customer satisfaction and create new product offerings for our company.”

Missale comes to Screenvision with more than 25 years of advanced technology consulting and management experience. “Most recently, he worked for Deloitte Consulting LLP. Prior to this he founded Rant Technology Inc., the New York based end to end asset distribution system and application development company.” He also spent 15 years of his career at Time Warner Cable and Time Inc. New Media, where under his leadership as vice president of operations and engineering, Time Warner launched Time Warner Home Theater, Quantum, New York One News, The News Exchange ITV, Pathfinder, and Roadrunner.

“Screenvision has a long history of innovation,” Missale said, “I’m thrilled to be joining a team that clearly sees technology provisioning as an integral part of the exhibitor community, expansion of their media platforms and key to the technological advancement of cinema and cinema advertising.”

As chief technology officer, Missale will report directly to Steve DeLorenzo, Chief Operating Officer and Chief Financial Officer, Screenvision.


Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 15,500 screens in over 2,400 theatre locations across all 50 states and 91% of DMAs nationwide and delivers more than 600 million consumer impressions annually through more than 160 theatrical circuits, including 13 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information:

For more information regarding Screenvision, contact:

Jeffrey Klein/Kylene Sullivan
Dan Klores Communications

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