SCREENVISION NAMES LEE HEFFERNAN AS SENIOR VICE PRESIDENT, MARKETING

admin
July 26, 2011

New York, N.Y. – (July 26, 2011)

Screenvision, a leading cinema advertising sales, services and content distribution company, today announced that industry veteran Lee Heffernan has been named Senior Vice President of Marketing. She will assume the role on August 1st, reporting directly to Mark Mitchell, Chief Revenue Officer.

“Lee is an innovative marketer who will bring her wealth of experience in creating and managing cross-platform initiatives to Screenvision,” said Mark Mitchell, Chief Revenue Officer. “We are thrilled to have someone with Lee’s expertise and proven track record of developing marketing partnerships and programs that drive incremental value and can really move business forward. “

Heffernan joins Screenvision after serving as Senior Vice President of Integrated Marketing at Martha Stewart Living Omimedia, where she was responsible for the development and implementation of multi-platform marketing initiatives that aligned advertisers goals with Martha Stewarts passionate fan base, including the successful launch of the pets franchise.

Prior to Martha Stewart Living Ominimedia, Heffernan was President of Heffernan Marketing, a company she founded that specialized in media brand development, integrated sales and marketing. Heffernan has also held several executive positions at WE: Women’s Entertainment Television, Lifetime Television and Turner Broadcasting. Heffernan holds a Bachelor of Arts Management and Art History from Salem College.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 14,500 screens in 2300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:www.screenvision.com.

For more information regarding Screenvision, contact:

Caroline Kasabian
Screenvision
212-497-0453
ckasabian@screenvision.com

Jeffrey Klein, Ann Hinshaw
DKC
212-685-4300
jeff_klein@dkcnews.com; ann_hinshaw@dkcnews.com

Advertise Now

Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power: They overindex as consumers in these key categories:  

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:  

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision. Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

Send this to a friend