SCREENVISION NAMES MEDIA INDUSTRY VETERAN MICHAEL CHICO EXECUTIVE VICE PRESIDENT, SALES
New York – (Aug. 2, 2007)
Prominent Media Executive Joins Company to Oversee Sales Activity and Expand Out-Of-Home Media Footprint
Screenvision, the global leader in cinema advertising, has hired media sales veteran Michael Chico as its new Executive Vice President, Sales. The announcement was made today by Matthew Kearney, CEO, Screenvision
In his new position, Chico will be responsible for all revenue generation from national, regional and local advertising of Screenvision cinema advertising activities. Additionally, he will work with the management team to identify and launch Screenvision representation of other alternative out-of-home media platforms.
Chico comes to Screenvision with more than 20 years experience in the media buying and advertising sales fields, with a primary focus in broadcast sales. Most recently Chico was Executive Vice President, Advertising Sales for Madison Square Garden, Inc. While at this post his scope of work included the MSG and Fox Sports Net New York networks, as well as signage, integrated marketing and naming rights for Madison Square Garden and Radio City Music Hall.
“In selecting Michael to lead our sales activities, we have added to the team a true veteran in advertising media sales who has an impressive track record in both traditional and non-traditional media,” said Kearney. “Not only will he bring value to our core cinema advertising business, he will also be instrumental in pursuing our initiatives into other media spaces.”
Chico added: “I’m excited to join this company at this time in their history. Screenvision has an exceptional sales force in terms of experience and depth. I am looking forward to helping the team expand our offerings to leading advertisers.”
In overseeing national, regional and local sales strategy, Chico will be responsible for one of the largest sales forces in the media industry — with approximately 200 full timeexecutives. Reporting directly to Chico are: Michael Sakin, Vice President, National Sales, West Coast; Victor Germain, Vice President, National Sales, East Coast; Loren Venturi-Miller, Vice President, Corporate Sales; and Janice Meyers, Vice President, Regional Sales. And working together with Rebecca Hartman, SVP Screenvision Direct, Chico will help oversee Screenvision’s local advertising sales, including this division’s 130 sales executives.
Prior to his work at Madison Square Garden, Chico held executive positions at both NBC television and ABC television. Chico also held management positions at ESPN, Inc., Capital Cities, Blair Television Inc and A.C. Nielsen Company.
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of more than 15,500 screens in over 2,400 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers more than 600 million consumer impressions annually through more than 150 theatrical circuits, including 13 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications