SCREENVISION NETWORK EXTENDS LONG TERM RELATIONSHIP WITH RAVE MOTION PICTURES SOLIDIFYING BUSINESS OF NEARLY 15,000 SCREENS NATIONWIDE

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March 5, 2009

New York City, NY – (March 5, 2009)

Screenvision Bolsters Advertising Network with 92% of all DMAs

Screenvision, the leading innovator in cinema advertising, has just announced that it has finalized a deal with Rave Motion Pictures, a key exhibitor partner with an inventory of 473 screens.

“We are very pleased to announce our continued long-term partnership with a cutting edge partner such as Rave Motion Pictures,” says Darryl Schaffer, EVP of Exhibitor Relations. “Their continued support of the Screenvision Network is both exciting and a great signal of our continued momentum in 2009. We are always looking at innovative ways to grow and extend our business, and this deal allows us to do both!”

Under the agreement, Screenvision will have exclusive local, regional and national selling rights to Rave’s entire on-screen preshow. The deal also provides Screenvision with the rights to sell in lobby screens and promotions. Rave Motion Pictures owns and operates 30 locations, with major presence in five of the top 20 DMAs: Philadelphia, Dallas, San Francisco, Houston, and Orlando. Rave represents the nation’s largest exhibitor chain to have a fully digital network; its state-of-the-art multiplexes and 3D capabilities strengthen Screenvision’s 3D technology initiatives.

“Screenvision’s partnership with Rave Motion Pictures is a clear indicator of our commitment to continually grow our national network for our many advertisers and partners alike,” says Mike Chico, EVP Sales & Marketing. “We continue to see that the Screenvision preshow is one of the best ways for brands to truly connect with today’s consumers. In fact, research shows that 75% of all moviegoers enjoy our unique blend of entertainment content and advertising messaging”

Tom Stephenson, President and CEO of Rave added, “Screenvision has been able to maximize our digital technology to drive advertising revenue. They have been a terrific partner for the past seven years and we look forward to a long relationship that will allow us to bring the next generation of cinema innovations to advertisers and moviegoers alike. Screenvision’s enthusiasm in exploring new technologies in this space aligns with our strategies for future growth.”

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of nearly 15,000 screens in 2,400 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 20 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

ABOUT RAVE MOTION PICTURES

Rave Motion Pictures, is a privately held theater circuit with 30 locations and 473 screens located in 14 states. It is now the largest exhibition chain in the country to have 100% state of the art digital projection. This insures a perfect picture every time, and allows Rave to be a leader in alternative content programming from live sports to concerts, ballet and opera. Founded in 1999 by Thomas W. Stephenson Jr, Rave Motion Pictures is a Dallas, TX based company, dedicated to enriching the movie-going experience. Rave is excited to be a top entertainment destination and through ongoing efforts, a good neighbor and corporate citizen. For more information visit www.ravemotionpictures.com.

For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications
212-685-4300
jeff_klein@dkcnews.com/jason_gellar@dkcnews.com

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Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power: They overindex as consumers in these key categories:  

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:  

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision. Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

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