SCREENVISION OFFERS THE IMPACT OF THE BIG SCREEN TO AMPLIFY SUPPORT FOR BREAST CANCER AWARENESS MONTH
Screenvision will Match Media Value for Advertisers to Showcase their Breast Cancer Awareness PSAs During Month of October
New York, N.Y., September 10, 2015 – Screenvision, a national cinema advertising leader, today announced dedicated programming space for brands to showcase Breast Cancer Awareness public service announcements (PSAs). In an effort to provide greater awareness of the disease, Screenvision is matching advertisers’ media plans with a corresponding value to showcase their important Breast Cancer Awareness PSAs on the big screen. “It is our hope that brands and agencies will use this media initiative to further raise awareness and support efforts around breast cancer and preventative measures, ” said Katy Loria, Chief Revenue Officer, Screenvision. “The big screen is the ideal platform to place this important message front and center with moviegoers nationwide to educate and inform.” October has long been associated as the focal point of year-long efforts to support the fight to eradicate breast cancer. Across many media platforms, there is promotional time devoted to the effort. Cinema this month, anchored by six major box office film releases including “The Martian,” “Pan” and “Steve Jobs,” is expected to present a robust audience for the important message to be seen.
ABOUT SCREENVISION Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality movie-going experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com. Media Contacts:
Ashlee Simpson – Olson Engage 212.656.9150 firstname.lastname@example.org
Kate Carver – Olson Engage 212.656.9148 Kcarver@olson.com