SCREENVISION RENEWS LONG-TERM AGREEMENT WITH HOGAN COMMUNICATIONS
New York, NY – (Nov. 5, 2009)
Deal Continues to Bring Cinema Advertising Leader to College Campuses Nationwide Bolstering Screenvision’s Commitment to Diversify Digital Entertainment Network Across Top DMAs
New York, N.Y. (November 05, 2009) – Screenvision, the leading innovator in cinema advertising, announced today it has renewed its long-term agreement with Hogan Communications, a media and marketing company targeting the college market. Under the agreement, Screenvision will continue to represent national and regional cinema advertising sales for Hogan’s 397 college campus-based screens while Hogan will continue to produce and distribute its cinema preshow, “Preview Theater,” in which the Screenvision-sold ads will appear. Screenvision will also continue to have the rights to conduct certain on-campus promotional activities on behalf of its advertisers, including advance screenings, product sampling, tabling and product demonstration activities and consumer research.
“Our continued relationship with Hogan Communications enables Screenvision to have a strong presence in the college arena,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “This enables us to reach our key demo, young adults 18 to 24, in a very robust way.”
“The Screenvision sales force is best placed to represent our circuit of university theatres, both from a national ad sales perspective and niche marketing perspective,” said Michael Hogan, Hogan Communications. “Because of this, we’re thrilled to maintain our partnership and look forward to watching as national advertisers continue to focus on reaching out to our community of consumers – college students.”
The college network’s 397 cinema screens are distributed across 199 cities nationwide, and include coverage in top 10 DMAs such as New York, Los Angeles, Chicago, Boston and Philadelphia.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., Screenvision’s cinema advertising network is comprised of over 15,300 screens in more than 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering nearly half a billion consumer impressions annually through more than 150 theatrical circuits, including 17 of the top 25 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT HOGAN COMMUNICATIONS
Hogan Communications is an entertainment based marketing and advertising company specializing in the college and young adult markets. For over 20 years Hogan has been conducting promotions for movie studios and corporate clients targeting the college market. Hogan’s array of products and services include Preview Theater, advance movie screenings, product sampling, custom on-campus promotions, College Newspaper ad placement services, and Spring Break promotions in Florida and Texas.
For more information regarding Screenvision, contact:
Kas Rigas/Jason Gellar
Dan Klores Communications
212-981 5211 / 212 981 5123
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