SCREENVISION RESTRUCTURES NATIONAL AD SALES TEAM TO PREPARE FOR GROWTH AND EXPANSION

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January 22, 2007

New York – (Jan. 22, 2007)

Screenvision, a leader in cinema advertising sales and services, today announced a restructuring of its national advertising sales team in order to prepare for growth within the cinema advertising category as well as for the exploration and development of media sales businesses outside the cinema advertising sector.

Jason Brown, executive vice president of national and regional ad sales for Screenvision, announced the elevation of Bob Shaw to the position of divisional vice president, national ad sales. Reporting to Brown, Shaw will oversee national advertising sales for Screenvision’s cinema advertising offerings. Reporting to Mr. Shaw are: Victor Germain, vice president of east coast sales and Loren Venturi- Miller, vice president of corporate sales, both based in New York City; Vince Vasquez, vice president of mid-west sales, based in Chicago; Michael Sakin vice president of west coast sales, based in Los Angeles. Janice Myers, vice president of regional sales, based in Kansas City, will continue to report to Mr. Brown.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of more than 14,000 screens in over 2,300 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers approximately 700 million consumer impressions annually through more than 140 theatrical circuits, including 10 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

For more information, contact:
Karyn Barr and Jeffrey Lerner
Dan Klores Communications
212-685-4300
karyn_barr@dkcnews.com / jeffrey_lerner@dkcnews.com

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Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power: They overindex as consumers in these key categories:  

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:  

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision. Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

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