Screenvision Signs Long-Term Exhibitor Agreement with Belmont Capital
New York, NY – (Oct. 4, 2010)
Screenvision, a leading innovator in cinema advertising, announced today it has extended its relationship with Belmont Capital by signing a new long-term exhibitor agreement. Through the deal, Screenvision will continue to have exclusive rights to the on-screen preshow and will now also have exclusive third party selling rights of promotions as well as an additional minute of late preshow inventory.
The deal with Belmont Capital further solidifies Screenvision’s presence in the Northeast territory as the exhibitor’s network extends from Maine to New York, and features 176 screens across 29 theatres, with over 50% of screens in Top 10 DMAs. The renewal agreement will also provide for Screenvision to digitize 10 of these locations representing 92 screens.
“Screenvision’s renewal agreement with Belmont Capital shows that exhibitors continue to select Screenvision for the strength and entertainment value that comes with our preshow,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “This deal brings an excellent exhibitor partner to Screenvision’s network, while also heightening moviegoers’ in-theatre experience through music videos, behind-the-scenes and more.”
“We are thrilled to further our relationship with Screenvision who shares our commitment to providing a superior cinematic experience on every level,” said Mark Benvenuto of Belmont Capital. “Partnering with Screenvision allows Belmont Capital to take advantage of Screenvision’s ad sales capabilities and the quality and compelling content within Screenvision’s digital preshow.”
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in more than 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com
ABOUT BELMONT CAPITAL
Based in Cambridge, MA, Belmont owns and operates 19 theatres representing 134 screens throughout the northeastern United States. They extend as far south as Cape May, New Jersey, west to Seaford, NY, east to Martha’s Vineyard and north all the way to Bangor, ME. Belmont manages an additional 21 theatres representing 145 screens. The Belmont Capital owned theatres are branded as “Your Neighborhood Theatre” and the Belmont Capital managed theatres are branded separately and include Patriot Cinemas and Flagship Theatres.
For more information regarding Screenvision, contact:
Jason Geller – Screenvision
Jeffrey Klein, Marissa Florindi – Dan Klores Communications