Screenvision Signs Long Term Exhibitor Partnership Agreement with Harkins Theatres
New York, NY – (April 21, 2010)
Screenvision, the leading innovator in cinema advertising, has entered into a long-term agreement with Harkins Theatres, the premiere entertainment company in the Southwest. Harkins is a top 10 exhibitor with 30 locations representing 428 movie screens across Arizona, California, Colorado, Oklahoma, and Texas. They have a high concentration of theatres in the important Phoenix (DMA #12) area and 89 percent of Harkins Theatres are located in top 20 DMAs.
“Harkins Theatres operates state-of-the-art megaplexes within key demographic areas. Securing such a high profile and sought after theatre operator is a coup for Screenvision,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “Harkins Theatres joins an industry-leading group of exhibitor partners including Malco Theatres, Marcus Theatres, and Rave Motion Pictures that have recently signed long-term contracts with Screenvision.”
Under this new deal, Screenvision continues to have the exclusive rights to sell the on-screen preshow and non-exclusive rights to promotions.
“We are very excited to extend our relationship with Screenvision. We are impressed with Screenvision’s commitment to future innovation and how this will assist us in delivering the Harkins Ultimate Moviegoing experience” said Mike Bowers, Harkins Theatres President and COO.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 17 of the top 25 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT HARKINS THEATRES
Celebrating 77 years in Arizona and headquartered in Scottsdale, Harkins Theatres is the largest family owned theatre chain in the country and the premiere movie exhibitor of the Western U.S. operating over 400 screens. Featuring a larger selection of film, snacks, and innovative amenities to moviegoers since 1933, Harkins Theatres is renowned for its commitment and passion for offering the Ultimate Moviegoing ® experience. Founded by renowned showman, inventor, and community leader Dwight “Red” Harkins, Harkins Theatres has historically been a trailblazer for advancements in the motion picture exhibition industry. For more history, awards, and other information, visit www.harkinstheatres.com. Or, call Bryan Laurel at 602-738-3906 or Melissa Rich at 602-390-4232
For more information regarding Screenvision, contact:
Jeffrey Klein, Marissa Florindi – Dan Klores Communications