SCREENVISION SIGNS REVLON AS THE PRESENTING SPONSOR FOR THE CINEMATIC RELEASE OF STAR-STUDDED COMPANY BROADWAY PRODUCTION
New York, NY – (June 6, 2011)
Screenvision, the leading innovator in cinema advertising, has announced that Revlon has signed on as the presenting sponsor for the upcoming cinematic release of the New York Philharmonic production of Company. The Tony Award-winning musical by Stephen Sondheim was recorded live last month at Lincoln Center’s famed Avery Fisher Hall in New York City, and will be released by Screenvision for a limited engagement in hundreds of digital cinema theatres nationwide beginning on June 15.
The deal further demonstrates Screenvision’s ability to help marketers connect their brands to high-profile in-cinema events.
The highly-buzzed-about revival of Company features an all-star cast of television and stage heavyweights. Headlining the production is (in alphabetical order): Craig Bierko, Stephen Colbert, Jon Cryer, Katie Finneran, Neil Patrick Harris, Christina Hendricks, Aaron Lazar, Patti LuPone, Jill Paice, Martha Plimpton, Anika Noni Rose, Jennifer Laura Thompson, Jim Walton and Chryssie Whitehead. Sondheim specialist Paul Gemignani conducts the New York Philharmonic with Jonathan Tunick’s original orchestrations. Lonny Price is the director; Josh Rhodes is the choreographer; Lonny Price and Matt Cowart are the producers and Ellen M. Krass is the executive producer.
As the presenting sponsor, Revlon — one of the strongest consumer brand franchises in the world — will receive premium on-screen advertising before every presentation of Company, which is booked into approximately 500 theatres across the country. In addition, Revlon will have a prominent presence at the Company star-studded, red carpet premiere taking place June 8 in New York City.
“Having a prestigious sponsor for the cinematic release of Company further validates alternative programming as a highly effective marketing tool,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations for Screenvision. “Screenvision is committed to bringing a wide range of alternative programming to its theatres nationwide and we’re thrilled that Revlon recognizes the value that these events have in reaching targeted audiences.”
Company will screen in over 50 markets that not only include New York, Chicago, San Francisco and Boston, but also smaller cities, including St. Louis and Milwaukee, to give as wide an audience as possible an affordable Broadway experience. Tickets, showtimes and locations are now available at:www.companyonscreen.com. Tickets will be available for $18 each – a mere fraction of the cost of a Broadway production of this caliber.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:www.screenvision.com.
Revlon is a global color cosmetics, hair color, beauty tools, fragrance, skincare, anti-perspirant / deodorants and beauty care company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchum.com.
For more information, please contact:
Jeffrey Klein, Sara Levin