SCREENVISION STRENGTHENS MANAGEMENT TEAM WITH NEW CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER STEVE DELORENZO
New York – (Dec. 12, 2006)
Screenvision, the world leader in cinema advertising, today announced the hire of Steve DeLorenzo as chief operating officer and chief financial officer. As COO and CFO, DeLorenzo will lend strategic guidance to Screenvision’s executive committee and provide leadership on finance and operations. Screenvision’s hiring of DeLorenzo comes in a year defined by record-breaking advertising deals and strong growth
In his position as COO and CFO of Screenvision, DeLorenzo will report to Screenvision president and chief executive officer Matthew Kearney. DeLorenzo will be based in the company’s New York headquarters and will be responsible for multiple departments including finance, campaign management, operations, technology, and human resources.
“Given Steve’s extensive financial background and leadership experience, he will be a key asset to our day-to-day operations,” said Matthew Kearney, president and CEO of Screenvision. “We look forward to benefiting from Steve’s counsel and to continuing our growth as a company.”
DeLorenzo, a certified public accountant, was most previously COO and CFO for GT Brands, LLC. In this capacity, he led the functions of finance, production, customer service, and technology as well as managing a staff of over 100. DeLorenzo contributed significant guidance in determining the direction of the company, which included playing the lead role in the sale of GT’s entertainment business to Gaiam, Inc. and the sale of GT’s merchandising services business to The Handleman Company. Prior to his tenure at GT Brands, DeLorenzo held executive positions at Zagat Survey and CMP Media and served as a senior manager in PricewaterhouseCoopers’ business assurance practice.
About Screenvision (www.screenvision.com)
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of more than 14,000 screens in over 2,300 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers approximately 700 million consumer impressions annually through more than 140 theatrical circuits, including 10 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
Social Amplification
Millennials are social by nature and love to share opinions and information on their purchases: