SCREENVISION TEAMS UP WITH HASBRO STUDIOS & SHOUT! FACTORY TO BRING “MY LITTLE PONY EQUESTRIA GIRLS: RAINBOW ROCKS” TO CINEMAS NATIONWIDE BEGINNING SEPTEMBER 27, 2014
Ticket information and participating theatres at mlpeg.com
New York, N.Y., July 24, 2014 – On the tail of a wildly successful run of MY LITTLE PONY EQUESTRIA GIRLSthe movie in 2013, Screenvision has teamed up with Hasbro Studios and Shout! Factory to bring the full-length feature MY LITTLE PONY EQUESTRIA GIRLS: RAINBOW ROCKS to more than 300 cinemas across the U.S. and Canada beginning September 27. Information on listings and links to book tickets can be found at mlpeg.com
MY LITTLE PONY EQUESTRIA GIRLS: RAINBOW ROCKS the movie finds Canterlot High (CHS) hosting a musical showcase, and Rainbow Dash, Applejack, Pinkie Pie, Rarity, and Fluttershy are going to be performing with their new band, The Rainbooms. But when The Dazzlings, a new girl group, arrive at CHS and convince everyone to turn the friendly showcase into a Battle of the Bands, tensions mount between the competing musical acts. A now-reformed Sunset Shimmer realizes that the Dazzlings may not be ordinary girls and are after something far more sinister than just being named Best Band at Canterlot High. The Rainbooms call on Princess Twilight to restore harmony to their world to help them perform a musical counter-spell so that they can win a battle that now determines the fate of the entire school!
“Screenvision and Shout Factory have been wonderful partners and we’re looking forward to once again working with them to bring MY LITTLE PONY EQUESTRIA GIRLS fans the next installment of the beloved franchise,” said Stephen Davis, president, Hasbro Studios and Global Entertainment & Licensing. “We’re thrilled for audiences to see the spectacular MY LITTLE PONY EQUESTRIA GIRLS: RAINBOW ROCKS musical numbers performed by their favorite MY LITTLE PONY characters on the big screen coming this Fall.”
“We had great success with MY LITTLE PONY EQUESTRIA GIRLS the movie last year, and are excited to continue this partnership with Shout! Factory and Hasbro, strengthening our offering of children’s programming for our exhibitor partners,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision.
“We are very excited to partner with Hasbro Studios and Screenvision in bringing this next chapter of MY LITTLE PONY EQUESTRIA GIRLS to fans. My Little Pony is an internationally beloved brand and this great family movie is a perfect fit for theatres,” said Garson Foos, President of Shout! Factory.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: www.screenvision.com
About Hasbro Studios:
Hasbro Studios is the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). The studio is responsible for entertainment brand-driven storytelling for the company across television, film, commercial productions and short-form. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on the Hub Network, a U.S. television network for kids and their families, that is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Hasbro Studios shows can also be seen on networks in more than 180 territories globally. Since its formation in 2009, the studio has received seven Daytime Emmy wins and 16 nominations. On the film side, the studio is developing and producing a number of features based on Hasbro’s brands, including TRANSFORMERS: AGE OF EXTINCTION (Paramount), G.I. JOE 3 (Paramount) and CANDY LAND (Sony). The studio team also oversees the production of commercials that feature Hasbro’s brands as well production of short-form content that can be seen on all of the major digital and social media platforms globally.
About Shout! Factory:
Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records, HighTone Records and Video Time Machine. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com
Lauren Blum, Sr. Director, Publicity, Shout! Factory, 310-979-5604 / email@example.com
Kristen Mueller, Olson (for Screenvision), 646-568-1356 / firstname.lastname@example.org