Screenvision to Host Exclusive Screenings of the Documentary “To Catch A Dollar: Muhammad Yunus Banks On America”

New York, NY – (March 16, 2011)

Screenvision, the leading innovator in cinema advertising, announced today that it will play host to exclusive screenings of Gayle Ferraro’s “To Catch a Dollar: Muhammad Yunus Banks on America” in theatres across America on Thursday, March 31st. The film will be accompanied by a taped discussion with Dr. Yunus, moderated by financial expert and CNBC anchor Maria Bartiromo and featuring special guests including financial powerhouse Suze Orman, President of, Premal Shah, and Robert DeNiro. The evening will also include video appearances by Hugh Jackman, Matt Damon, Russell Simmons, and many others. Go to or for ticketing information.

The film, narrated by Hugh Jackman, chronicles the inspiring, logic-defying, yet true story of Yunus’ idea to bring his model of micro-lending to the United States and depicts the millions of lives it has changed in the process. The panel discussion was taped on March 9th in New York. It addresses the monetary issues raised in the film and will explore innovative solutions to today’s most pressing financial challenges.

Dr. Muhammad Yunus, known as the “father of modern microfinance,” is a Bangladeshi economist and founder of the Grameen Bank, an institution that provides microcredit to help its clients establish creditworthiness and financial self-sufficiency. Dr. Yunus is also a 2006 recipient of the Nobel Prize for Peace.

“Dr. Yunus is a brilliant economist who has brought change to millions of lives. Screenvision is honored to support the film “To Catch a Dollar” and distribute it to our theatres across the country,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “Distributing the film and panel discussion will allow Dr. Yunus’ vision to reach a vast audience and help raise awareness of the importance of microfinance in America.”

Screenvision has partnered with Area 23a, an event-based theatrical distributor, to assist in the distribution of the film, which can be seen on over 200 movie screens across the country.

“We are proud to partner with Screenvision to bring this award-winning “movievent” to local communities across America and provide the opportunity for audiences to discover new innovative ways to improve their own financial situations,” said Kirt Eftekhar, Co-Founder, Area 23a.

The film will be playing at the following Screenvision exhibitor partners’ theatres: Carmike Cinemas, Rave Motion Pictures, National Amusements Theatres, Clearview Cinemas, Bow-Tie Cinemas, Mann Theatres, Harkins Theatres, Studio Movie Grill, Pacific Theatres, Ultrastar Cinemas, Santikos Theatres, Dipson Theatres, Celebration! Cinema, Paragon Theatres, Marcus Theatres, Muvico, Stone Theatres, Dickinson Theatres, Reading Cinemas, Classic Cinemas, Wehrenberg Theatres, Landmark Theatres, Akarakian Theatres, Emagine, Carolina Cinemas, Malco Theatres, and Destinta Theatres.


Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:


Area23a is a bi-coastal, independently owned “event” based theatrical distribution company, co-founded by distribution guru Richard Abramowitz and Ocule Films founder, Kirt Eftekhar. The company focuses on event driven films, providing value-added distribution through alternative ways to reach audiences across the country, releasing films in libraries, museums, community centers, and college campuses, in addition to traditional venues like theaters, cinematheques and festivals. Area23a distributes award-winning films such as Bill Guttentag’s SOUNDTRACK FOR A REVOLUTION, Michael Paul Stephenson’s BEST WORST MOVIE and Alex Rotaru’s THEY CAME TO PLAY, as well as the upcoming WRETCHES & JABBERERS directed by Gerardine Wurzburg.

For more information regarding Screenvision, contact:

Jason Geller

Jeffrey Klein, Sara Levin

Send this to a friend