SCREENVISION TO SHOWCASE AMERICAN IDOL STAR AND RCA RECORDS/ 19 RECORDINGS ARTIST KATHARINE MCPHEE IN APRIL PRESHOW
New York – (March 13, 2007)
High Definition Digital Preshow Features Soundtrack and Music Video From McPhee’s Self-Titled Debut Album
Screenvision, a leading cinema advertising company, will showcase the music of Katharine McPhee to moviegoers across the country per an agreement with RCA Records/19 Recordings, a unit of Sony BMG Music Entertainment. The “American Idol” star, whose self-titled album debuted at #2 on the Billboard 200 Charts, will kick-off Screenvision’s new “Featured Artist of the Month” cinema advertising preshow series. Terms of the agreement were not disclosed.
McPhee, who placed second in “American Idol” season five, was signed to RCA Records/19 Recordings in 2005. Her self-titled debut album was released on January 30, 2007 and sold more than 115,000 copies in its first week.
Beginning March 23, Screenvision’s preshow will preview McPhee’s music video for her debut single, “Over It,” as well as additional tracks from her album, including “Love Story” and “Each Other,” across Screenvision’s nationwide network of high-definition digital screens.
“Research proves that the movie-going audience is an ideal target market for the music industry,” said Matthew Kearney, president and chief executive officer of Screenvision. “Our young and affluent moviegoers are pre-disposed to music interests across a wide variety of genres, making cinema advertising a smart marketing investment for artists and their labels. Featuring music talent via the Screenvision preshow also brings high-value entertainment content to the moviegoer and our exhibitor partners so this kind of program is a clear win for all parties.”
Under the agreement, Screenvision will also use its preshow to drive moviegoers to McPhee’s website, www.katharinemcphee.com, and offer patrons the opportunity to text a code with their cell phones to find out more about her new “Over It” ringtone or to join McPhee’s mobile updates. “The movie theatre environment is a one-of-a-kind opportunity to market rising stars like Katharine, as well as to support the upcoming product of established artists,” said Hugh Surratt, SVP of Marketing, RCA Records. “The impact of the big screen and the format of Screenvision’s hosted preshow offer a truly unique vehicle for promoting music.”
Screenvision is the only cinema advertising company that exhibits a hosted preshow program. Offering a hosted program, in addition to producing original entertainment content such as short films and cartoons, is part of the company’s over-arching strategy to ensure that the cinema advertising preshow is a positive and entertaining part of the overall movie-going experience.
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of nearly 15,000 screens in over 2,300 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers approximately 700 million consumer impressions annually through more than 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
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