Slyce – The Want Engine – Partners with Screenvision to Bring ‘Shop the Look’ Functionality to Moviegoers
TORONTO, CANADA – July 31, 2014 — Visual search platform Slyce – The Want Engine (TSX VENTURE:SLC – ADD ISIN NO.) today announced the signing of an exclusive agreement with Screenvision – one of America’s largest providers of in-cinema marketing and media solutions.
The Screenvision network has more than 14,200 theatre screens and 2,200 theatre locations, inclusive of nearly 400 universities across all 50 States and 94% of U.S. designated market areas (DMAs), and through this network delivers nearly 500MM annual attendees.
The agreement will see Slyce Inc. and Screenvision collaborate on the creation of interactive advertisements whereby movie-goers will be able to snap pictures with their mobile device and, via the Slyce image recognition technology, make instant on-the-spot purchases and/or launch interactive content.
Numerous user experiences will potentially be made available to brands and retailers looking to engage and transact with movie-goers at the point of inspiration. One that will see early trial is ‘Shop-the-look’, whereby movie-goers will be able to instantly purchase the products being worn by their favorite on screen icons, simply by snapping a photo of the movie poster in the lobby.
Slyce President & CEO, Mark Elfenbein said, “By combining our visual search technology with the vast Screenvision cinema advertising network, we expect to offer a whole new way for movie-goers to engage with the fashions and products within their favorite movies and for advertisers to be there at that moment of inspiration.”
“We know that our audience is very valuable to advertisers, and the captivating and immersive environment produces unrivaled awareness and interest in our advertisers’ products and services,” said John McCauley, EVP, CMO & Strategic Alliances, Screenvision. “We have worked very hard to create opportunities for brands to connect with movie-goers at the moment of inspiration to drive increased engagement, and are excited to partner with Slyce to bring our advertisers an innovative technology that we know movie-goers will enjoy”
Screenvision is committed to growing its innovative offerings for advertisers through partnerships with cutting-edge companies that can deepen the engagement between advertisers and movie-goers. Its movie-going audience – more than 50 percent millennials – is an engaged, tech-savvy and influential network.
The Corporation is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them – in the real-world and online.
Slyce has developed an advanced visual search platform that integrates with retail brands and digital content providers to give their customers the ability to instantly discover and purchase products that inspire them by simply snapping photographs with their smartphones or ‘clicking’ images on either their smartphones (mobiles) or desktop web browsers.
Slyce’s strategy is to position itself as a pivotal player in the emerging visual web. Slyce will provide its technology to retailers, brands, app developers and digital publishers, enabling their apps to recognize products for instant purchase. Slyce will provide its technology in exchange for integration, licensing and per search fees, percentage sales splits and big data provision and analysis. Slyce is currently working with a growing list of fortune 1000 brands and companies as well as multiple innovative developers.
For image download and further company information please click for the Slyce Media Kit
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality movie-going experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
For further information and interviews, please contact;
Slyce | Mark Elfenbein | firstname.lastname@example.org | T. (587) 897-0993
Screenvision | Kristen Mueller | email@example.com | T. (646) 568-1341
Screenvision | Michele Clarke | firstname.lastname@example.org | T. (203) 912-0560
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