We offer movie goers more ways to experience the latest releases. Showcase XPlus, our proprietary large format experience featuring Dolby® moving sound, and Showcase MX4D motion effects experience featuring moving seats and special effects including wind, water and scent, are two of the innovations we have brought to movie goers in select areas.
We continue to enhance the dining and concessions experience for movie goers by offering dine-in service and walk-up lobby bars in select locations. Many locations have in-theatre restaurants serving a range of classic American fare, and we continue to introduce new concessions options that appeal to our patrons.
Showcase Cinemas keeps customers engaged through Starpass, its free adult loyalty program, as well as the Popcorn Club, a membership program for children 11 and younger that makes going to the movies fun for the whole family.
Showcase Cinemas continues to bring diverse content to theatres through Event Cinema. Content includes sporting events, special movie re-releases, and stage productions including the Met Opera, ballet and plays from distinguished companies and theatres around the world.
Showcase Cinemas offers the ultimate in patron comfort, offering power-operated reclining seats in several locations. Reclining seats are part of a reserved seating system that also allows patrons to choose where they’d like to sit in advance and makes it possible for them to relax at the theatre before the show.
The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:
80M Millennials in the U.S. today
$200B in buying power in 2015
$1.4T in buying power estimated in 2020
They overindex as consumers in these key categories:
Health and Beauty-122
Millennials are social by nature and love to share opinions and information on their purchases:
Super influential consumers-133
Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:
59% ad recall
76% ad likeability
79% purchase Intent
Benefits of Joining
We provide a comprehensive employee benefits package to all of our employees.Here are some of the benefits you can participate in at Screenvision.
Medical, dental and vision options
401 (k) plan with match
Flexible spending (medical option)
10 paid holidays
Vacation and personal time off
Transit commuter and parking program
Company paid life insurance
Casual corporate dress (exception of client facing employees)
Summer Friday hours
Companywide movie event on a quarterly basis (NY locations only)
Employee assistance program
Employee discounts across a variety of products and services
Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.
Weekly Nielsen Rating
Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.