Women of the Storm Partners with Screenvision to Run PSA Campaign in Support of Gulf Coast Restoration Efforts
New York, NY – (Jan. 26, 2011)
Screenvision, a leading innovator in cinema advertising, announced today a partnership with Women of the Storm, a non-political, non-profit grassroots organization formed in the wake of Hurricane Katrina. Through the partnership, Screenvision will run Women of the Storm’s Be the One PSA within its cinematic preshow, touting the importance of the Gulf Coast region in the wake of the BP oil spill. Be the One is set to run on over 6,400 screens nationwide beginning January 28th through February 24th. The Be the One PSA features celebrities including John Goodman, Wendell Pierce, Alfre Woodard, Bryan Batt, Drew Brees, Peyton and Eli Manning, James Carville and Harry Shearer.
In the PSA, the featured stars individually express their commitment to coastal restoration and urge the viewer to Be the One by signing an e-petition (www.restorethegulf.com) requesting funding for and the implementation of coastal restoration. Within select theatres the PSA will boast a state-of-the-art scantag which allows audience members to sign the petition via cell phone directly from their theatre seats. Women of the Storm intend to take these signatures to Washington, D.C. to demonstrate the broad national support for restoration of the Gulf Coast. The non-profit has amassed over 130,000 signatures since the campaign launched 10 weeks ago.
“It’s our honor to partner with Women of the Storm in support of its Be the One PSA Campaign,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “We’ve learned that the Gulf Coast accounts for 40% of all shipping and commerce, 30% of all seafood, and 33% of the energy supplied to our country therefore truly affecting this nation as a whole. Our extensive network of screens will allow the Be the One message to reach a vast audience and, undoubtedly will assist in raising awareness of the importance of Gulf Coast ecosystem restoration.”
Anne Milling, founder of Women of the Storm adds, “We are so grateful to Screenvision. Its far-reaching exhibitor network means we are able to reach, and actively engage, a huge new audience with our Be the One PSA, which is sure to resonate deeply with all Americans. We’re confident the exposure we’ll receive through Screenvision’s network will exponentially increase the number of signatures on our petition, catch the attention of policymakers and opinion leaders and move us ever closer to coastal restoration goals.”
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.
ABOUT WOMEN OF THE STORM
Founded in January, 2006, Women of the Storm is a non-partisan, non-political alliance of Louisiana women whose families, businesses and lives were affected by Hurricanes Katrina and Rita. Members, who are culturally, socially and economically diverse, are bound by their passion for their communities. Women of the Storm draws the attention of Congress, policymakers, media and opinion leaders who set the national agenda to the needs of New Orleans, South Louisiana and the entire Gulf Coast – and how the region’s recovery has a direct impact on every state. The organization seeks to demonstrate to national leaders the strong and deep support across America for the essential funding of Gulf Coast restoration. For more information: http://www.womenofthestorm.net.
For more information regarding Screenvision, contact:
Jason Geller – Screenvision
Jeffrey Klein, Marissa Florindi – Dan Klores Communications
For more information about Women of the Storm, contact:
Anne Milling, Founder
Diana Pinckley, Communications