One Weekend.
One Massive
Opportunity
for Brands.
Avengers: Doomsday and Dune: Part Three arrive on the same weekend as Super Saturday (12.19.26), the peak of the holiday shopping season and one of the year’s biggest consumer spending days. For brands, it creates a rare opportunity to reach consumers at the intersection of entertainment, shopping, dining, and holiday activity.
Demand is Already Building
Avengers: Doomsday has driven record-setting presale activity while early premium-format screenings for Dune: Part Three have sold out rapidly across the country.
Consumer demand is already signaling what many expect to be one of the biggest moviegoing weekends in years, giving brands an opportunity to align early with a moment audiences are actively planning around.
Avengers: Doomsday
has already generated
$55M+
in pre-sales.
Where Entertainment Meets Action
The value of Dunesday isn’t just what happens inside the auditorium. It’s what happens outside of it. Moviegoers are highly receptive to new brands, actively making stops before and after their movie, and spending time in the retail, dining, and entertainment destinations surrounding our theaters.
For marketers, that creates an opportunity to connect with consumers throughout the weekend experience, not just during the movie.
75%
of moviegoers are open to discovering new brands through theater advertising.
84%
of moviegoers make a stop before or after the movie.
80%
of Screenvision theaters are located within one mile of retail, dining, and QSR destination.
Source: VAB April 2026. SVM Internal Analytics. Screenvision Average miles travel: The people Platform, 2023-2024 average. | Travel habits: Screen Engine National Moviegoer Survey, Q1 2024
Immerse Your Brand in DUNESDAY
Marquee is Screenvision Media’s exclusive premium ad unit within the Front + Center show, placing brands immediately after the final trailer and just before the feature presentation begins.
It offers advertisers a rare opportunity to align with one of the year’s biggest cultural moments, reaching audiences at the precise moment anticipation gives way to experience.
Available exclusively on Screenvision screens, Marquee places brands at the center of the theatrical experience in a way that simply isn’t possible anywhere else.
88%
ad recall among moviegoers.
The Time to Move Is Now
Before Dunesday becomes the cultural event everyone is talking about, brands have a rare opportunity to secure a place in the conversation. The brands that move first will shape the moment. The ones that wait will be watching it happen from the sidelines. This is your chance to align with a once-in-a-generation cinema event before the opportunity passes.
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