What do Adidas sneakers have in common with Wolverine? Blades! To help unleash the Adidas Springblade on the world, we partnered with Adidas and 20th Century Fox to create a custom integration combining footage from The Wolverine with Adidas creative. The result was an moviegoer-focused action-packed blockbuster mutation with blades flying all over the big screen!
Social AmplificationMillennials are social by nature and love to share opinions and information on their purchases: