Local Cinema Advertising

Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:

• 80M Millennials in the U.S. today
• $200B in buying power in 2015
• $1.4T in buying power estimated in 2020

They overindex as consumers in these key categories:

• Technology-140
• Retail-132
• Health and Beauty-122
• Travel-144
• Restaurants/Dining out-130

 

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

• Recommenders-112
• Super influential consumers-133
• Socially active-120

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:

• 59% ad recall
• 76% ad likeability
• 54% consideration
• 79% purchase Intent

 

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision.

• Medical, dental and vision options
• 401 (k) plan with match
• Flexible spending (medical option)
• 10 paid holidays
• Vacation and personal time off
• Transit commuter and parking program
• Company paid life insurance
• Aflac options
• Casual corporate dress (exception of client facing employees)
• Summer Friday hours
• Companywide movie event on a quarterly basis (NY locations only)
• Employee assistance program
• Employee discounts across a variety of products and services

Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.