SCREENVISION FURTHERS IN-THEATRE MARKETING INNOVATION WITH FIRST-OF-ITS KIND INTERACTIVE LOBBY DISPLAYS FEATURING INSTANT BRANDED REWARDS OPPORTUNITIES FOR MOVIEGOERS
New York, NY – (July 9, 2009)
Sprint Inaugurates Lobby Scanner Technology to Reach Target Audience
Further helping marketers naturally associate their brands in a way that positively enhances moviegoers’ overall theatre experience, Screenvision, a leading innovator in cinema advertising, will introduce a groundbreaking new interactive lobby display in hundreds of theatres later this month. The displays will feature a 3rd Party’s patented scanner technology that will enable marketers to offer theatre patrons rewards by engaging with the featured brand.