• SCREENVISION EXPANDS CHICAGO PRESENCE THROUGH RENEWED CONTRACT WITH CLASSIC CINEMAS

    New York – (March 26, 2008)

    Screenvision, a national leader in cinema advertising, announced the renewal of its cinema advertising contract with Classic Cinemas, with a majority of their 91 screens in the major market of Chicago. Under the agreement, Screenvision will retain exclusive on-screen advertising rights, and non-exclusive promotions rights for Classic Cinemas.

    Classic Cinemas has 12 theatres / 91 screens, 82 of which are in the Chicago DMA (#3) and 9 of which are in the Rockford DMA (#132).

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  • SCREENVISION GOES “GREEN” WITH APRIL PRESHOW SPECIAL FEATURING ACTRESS AISHA TYLER

    New York – (March 25, 2008)

    Screenvision, a national leader in cinema advertising, will air “Go Green,” an environmentally-conscious themed preshow designed to help consumers understand how easy it can be to lead a “greener” life. “Go Green” is the latest in Screenvision’s series of topical, digital entertainment preshows produced to deliver incremental entertainment for movie-goers while providing marketers with unique sponsorship opportunities above and beyond traditional on-screen advertising prior to the start of feature films.

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  • SCREENVISION EXPANDS DETROIT PRESENCE WITH ADDITION OF EMAGINE ENTERTAINMENT INC TO EXHIBITOR NETWORK

    New York – (March 19, 2008)

    Screenvision Extends Agreement with Uptown Entertainment for Further Growth in Detroit DMA with Addition of 20 New Screens

    Screenvision, a leader in cinema advertising, has been appointed exclusive cinema advertising agency for Novi, MI based exhibitor Emagine Entertainment, Inc. Under this agreement, Screenvision will hold exclusive on-screen advertising sales rights and non-exclusive promotions rights for the exhibitor’s three locations and 46 screens, 36 of which are located in the Detroit DMA,

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  • SCREENVISION ADDS LEADING DINE-IN CINEMA OPERATOR, MOVIE TAVERN, TO EXHIBITOR NETWORK

    New York – (March 10, 2008)

    Screenvision, a leader in cinema advertising, has been appointed exclusive cinema advertising agency for leading cinema eatery operator, Movie Tavern, LP – an exhibitor combining first-run movies and full service dining. Under this agreement Screenvision has secured exclusive local, regional and national on-screen advertising rights for Movie Tavern’s 87 screen circuit, as well as exclusive promotions rights.

    Based in Dallas, TX, Movie Tavern operates 11 locations and 87 screens nationwide,

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  • SCREENVISION EXPANDS RELATIONSHIP WITH EMERGING PICTURES TO BRING LA SCALA OPERA HOUSE TO NETWORK

    New York – (March 6, 2008)

    Screenvision’s 2K Digital Network to Present Three Operas from Famous Italian Opera House: “La Traviata,” “Maria Stuarda” and “Il Trittico”

    Screenvision, the global leader in cinema advertising, today announced an expanded relationship with Emerging Pictures to bring three additional operas from Italy’s world-renowned La Scala Opera House to its nationwide digital cinema network. This announcement comes on the heels of a successful debut initiative in Q4 2007,

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  • NATIONWIDE INSURANCE SIGNS WITH SCREENVISION

    New York – (Feb. 28, 2008)

    Screenvision, the global leader in cinema advertising, has announced that Nationwide Insurance has signed on for a multi-platform program focused on reaching African-American moviegoers. The program, featuring 30 second spots, cinema slides, box-office handouts and in lobby standees, will run across Screenvision’s dedicated African-American Cinema Network throughout this month and in May and October 2008. The deal was brokered on behalf of Nationwide Insurance by Matlock Advertising and PR – marking Screenvision’s first African-American Cinema Network buy initiated by a specialized African-American advertising agency.

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