• GEICO PREMIERES FIRST NATIONAL CINEMA ADVERTISING SPOT THROUGH EXCLUSIVE DEAL WITH SCREENVISION

    New York – (Oct. 12, 2007)

    Screenvision, the global leader in cinema advertising, announced today that in a collaborative effort with Horizon Media, it has signed leading auto insurance company GEICO for a two-minute long advertising spot to air during its national digital preshow. This deal marks GEICO’s first national cinema advertising campaign.

    GEICO’s national cinema spot will bring the company’s iconic Cavemen advertising campaign to the big screen through an original long-form advertisement debuting this month as part of Screenvision’s annual SCREAMvision,

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  • SCREENVISION NAMES JOHN MISSALE, CHIEF TECHNOLOGY OFFICER

    New York – (Oct. 12, 2007)

    Screenvision, a global leader in cinema advertising, has appointed veteran technology management and operations executive John Missale to the newly created position of chief technology officer.

    In his new position, Missale is charged with advancing Screenvision’s footprint in the media sector by maximizing new technology opportunities. He is responsible for Screenvision’s new media, digital, and internal technical strategy and execution designed to enhance the technology driven services the company provides to exhibitors,

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  • SCREENVISION EXPANDS ACTIVITY IN ALTERNATIVE CONTENT PROGRAMMING FOR THEATERS

    New York – (Aug. 22, 2007)

    Leading Cinema Advertising Company Launches New Division Headed by Programming Executive David Wengrod
    Teams-Up with NY Mets for Unique In-Theater Offering

    To help movie exhibitors attract new audiences and expand profitability during off-peak hours, Screenvision, the global leader in cinema advertising, is expanding its focus on alternative programming offerings and today announced the launch of a new division tasked to champion such activities. Screenvision’s expanded alternative content business,

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  • SCREENVISION NAMES MEDIA INDUSTRY VETERAN MICHAEL CHICO EXECUTIVE VICE PRESIDENT, SALES

    New York – (Aug. 2, 2007)

    Prominent Media Executive Joins Company to Oversee Sales Activity and Expand Out-Of-Home Media Footprint

    Screenvision, the global leader in cinema advertising, has hired media sales veteran Michael Chico as its new Executive Vice President, Sales. The announcement was made today by Matthew Kearney, CEO, Screenvision

    In his new position, Chico will be responsible for all revenue generation from national, regional and local advertising of Screenvision cinema advertising activities.

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  • SCREENVISION EXPANDS PARTNERSHIP WITH WEHRENBERG THEATRES

    New York – (March 26, 2007)

    New Agreement Extends Screenvision High Definition Digital Network To Nearly 7,200 Screens Nationwide

    Screenvision, a leader in cinema advertising, has expanded its relationship with Wehrenberg Theatres, a St. Louisbased exhibitor. Under the new agreement, Screenvision will install its high definition digital network system on all of Wehrenberg’s 204 screens; 153 of these screens are located in the St. Louis DMA. By expanding its partnership with Wehrenberg,

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  • SCREENVISION TO SHOWCASE AMERICAN IDOL STAR AND RCA RECORDS/ 19 RECORDINGS ARTIST KATHARINE MCPHEE IN APRIL PRESHOW

    New York – (March 13, 2007)

    High Definition Digital Preshow Features Soundtrack and Music Video From McPhee’s Self-Titled Debut Album

    Screenvision, a leading cinema advertising company, will showcase the music of Katharine McPhee to moviegoers across the country per an agreement with RCA Records/19 Recordings, a unit of Sony BMG Music Entertainment. The “American Idol” star, whose self-titled album debuted at #2 on the Billboard 200 Charts, will kick-off Screenvision’s new “Featured Artist of the Month” cinema advertising preshow series.

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