Screenvision Partners With Upright Citizens Brigade Theatre to Produce Comedic Short Films for Movie Preshows
New York – (Jan. 17, 2007)
Screenvision, the global leader in cinema advertising, has signed an agreement with critically-acclaimed comedy troupe The Upright Citizens Brigade Theatre (UCBT) to create comedic short films for Screenvision’s digital entertainment preshow. The first film in the series, “Ordering Popcorn”, will run on Screenvision’s nationwide network of digital screens through January 25, 2007.
Under the agreement, Screenvision and UCBT will produce comedic short films with storylines generally related to the movies,