Screenvision to Launch Latest Themed Preshow “Lights, Camera, ACTION!” in Digital Theatres Nationwide
New York – (Oct. 26, 2006)
Canon U.S.A. Makes First Venture into Cinema Advertising through Preshow Sponsorship
Screenvision, the global leader in cinema advertising, will introduce “Lights, Camera, ACTION!” – an all-new themed preshow celebrating the action film genre. Sponsored by new advertising partner Canon U.S.A., this original preshow program will celebrate a variety of 2006’s most memorable action movies. “Lights, Camera, ACTION!” will run across Screenvision’s nationwide network of high-definition digital screens from October 27 through November 30.