Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday.
On stage at New York City’s Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also appeared at the event, joining Partilla for an on-stage discussion about Baldwin’s career arc.
“The fact is cinema delivers massive reach, engaging 50 million people every month that planned, paid money and made the effort to go to the movies,” Martino told the audience, adding that many of those 50 million have eschewed traditional cable packages.