Effective Date: January 1, 2020
INFORMATION WE COLLECT ABOUT YOU
We collect information in multiple ways, including when you provide information directly to us; when we passively collect information from or about you, such as from your browser or device; and from third parties. We may combine all of the information we collect from or about you from these various sources.
Information You Provide Directly to Us. We will collect any information that you provide to us.
For example, if you contact us, including via our MovieBot chat, when you sign an insertion order, and when you fill out our “contact us” form online, we may collect certain information, 2 such as your name, email address, company name, phone number, location, and the contents of any message you send; if you attend a movie or sports event at one of our Venues, or participate in an event or activity, we may collect information such as your email address.
Information that Is Automatically Collected. We also collect information through automated and technical means as you browse our Sites, use our Apps, attend movies and/or sporting events at Venues, or otherwise use the Services.
Information We Collect from Third Party Sources.We may also collect information about you
or others through non‐affiliated third parties, including from our Exhibitors, Brands and Venues, and marketing and market research firms. For example, depending on the particular relationship, we may get information from Exhibitors about your movie‐going, attendance at sporting events and concession purchasing habits or your membership in an Exhibitor’s loyalty program. In addition, we may get information from third parties, such as device identifiers and interests. We may obtain audio information collected in Venues but it is not recorded or stored by us. We may also get demographic information from market research firms data aggregators, data providers, and third‐party data services such as race, color, sex/gender, religious and philosophical beliefs, gender identity/expression/sexual orientation, marital status, military or veteran status, nationality, ancestry, ethnicity, language use and political opinions. We may combine information that we collect from or about you through the Services with information that we obtain from such third parties.
USING YOUR INFORMATION
We may use the information we collect from and about you for the following purposes:
We may aggregate and/or de‐identify information collected through the Services. We may use de‐identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including Exhibitors, Venues, Brands, and/or others.
SHARING YOUR INFORMATION
We may disclose and/or share your information under the following circumstances:
The Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on our Services or third-party services you use. The ads may be based on various factors, such as the content of the page you are visiting, your searches, demographic data, and other information we collect from or about you. These ads may be tailored to you based on your current activity or your activity over time and across our Services and other third-party services. We allow third parties to serve tailored ads to you through our Services and other sites and applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you brought to a Venue and/or you use to access the Services.
Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually–based ads). Also, if your browsers are configured to reject cookies when you optout on the DAA or NAI websites, your opt out may not be effective.
NOTICE CONCERNING DO–NOT–TRACK SIGNALS
Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. You can learn more about Do Not Track .
We take reasonable administrative, technical, and physical security measures to protect against the loss, misuse, and/or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect and store. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.
THIRD-PARTY LINKS AND SERVICES
The Services may contain links to or “frame” third-party websites, applications, and other services. Please be aware that we are not responsible for the privacy practices of such other sites and services. If you choose to use such third-party links and services, we encourage you to read the privacy statements of each and every site and service you visit or use. We are also not responsible for the privacy practices of our Exhibitors, Venues, and/or Brands and encourage you to read their privacy statements as well.
If you have contacted us or otherwise have an account with us, you can review and update your information by contacting us as described in the Contact Us section below. You can unsubscribe from marketing emails by clicking the “unsubscribe” link they contain.
NOTICE TO CALIFORNIA RESIDENTS
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
We may collect, use, and disclose for business purposes, the following categories of information about you or your use of the Services: Identifiers (such as name, address, phone number, device identifiers, and email address); commercial information (such as transaction data); financial data (such as credit card information); internet or other network or device activity (such as browsing history or app usage); general and precise geolocation data; data from which we make inferences about your interests and preferences; audio or visual information or recordings; physical characteristics or description (e.g., if you voluntarily submit a photo) and other information that identifies or can be reasonably associated with you.
California Data Access and Deletion Rights
CCPA Rights. California residents can make certain requests about their personal information under the CCPA. Specifically, if you are a California resident, you may request that we:
Verification: We will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, and phone number.
You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.
If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us at: (i) https://screenvisionmedia.com/ccpa-request-form; or (ii) .
Notice of the Right to Opt Out of the Sale of Information
The CCPA sets forth certain obligations for businesses that “sell” personal information. Pursuant to the definition of “sell” under the CCPA and current guidance, we believe we engage in such activity and have engaged in such activity in the past twelve months.
If you would like to opt out of Screenvision’s use of your information for such purposes that are considered a “sale” under California law, you may do so as outlined on the following page: Do Not Sell My Personal Information. You can also submit a sale opt-out request by emailing us at firstname.lastname@example.org. Please note that we do not knowingly sell the personal information of minors under 16 years of age without affirmative authorization, as required by law.
The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your rights. Please note that certain information may be exempt from such requests under California law. If you ask us to delete your data, you may no longer be able to access or use the Services.
Shine the Light Disclosure. The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We share your personal information with third parties for their own direct marketing purposes.
NOTICE TO NEVADA RESIDENTS
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration (as such terms are defined under Nevada law) to a person for that person to license or sell such information to additional persons. We do not engage in such activity; however, if you are a Nevada resident and you have purchased Services from us, you may submit a request to opt out of any potential future sales under Nevada law by email@example.com. Please note we may take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
INFORMATION RELATED TO CHILDREN UNDER THE AGE OF 13
The Services are intended for general audiences and not for children under the age of 13. If we become aware that we have collected “personal information” (as defined by the United States Children’s Online Privacy Protection Act) from children under the age of 13 without legally-valid parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.
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