Screenvision is rolling out a new version of its “Front + Center” pre-show this October. The new show is built around the fact that half its audience is Gen Z, viewers who want content that reflects who they are rather than quizzes and trivia, according to Geoff Schiller, CEO, Screenvision Media. The pre-show now features content blocks on topics like food, sports and fashion, with video from partners including Eater, Complex and NowThis. As Schiller puts it, it will be “a show that has advertising, not advertising that has a show.”
