In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack’s “Legends and Leadership” series, highlighted the irreplaceable impact of cinema in an evolving media landscape and its unique ability to captivate audiences in ways digital platforms cannot. Their discussion provided deep insights into the enduring value of cinema advertising amidst a landscape increasingly dominated by tech companies.
