SCREENVISION MEDIA & SPOTLIGHT CINEMA NETWORKS LAUNCH CINEMA PROGRAMMATIC ALLIANCE NATIONWIDE
First-of-its-Kind Partnership to Include Pecan Pie Productions and On the Wall; Designed to Deliver Immediate Programmatic Access For Strong Q4 Movie Slate NEW YORK, N.Y., DECEMBER 5, 2024 –Screenvision Media and Spotlight Cinema Networks, pioneers in programmatic cinema advertising, today unveiled the Cinema Programmatic Alliance. The partnership enables programmatic advertisers to transact across multiple cinema advertising […]
The power of programmatic now showing at a movie theater near you
Movie theaters offer the most-premium way to advertise because viewers are most leaned in after the lights go down, according to Jeremy Morgante, SVP of data and programmatic at Screenvision Media. In fact, Screenvision, Amplified Intelligence and MAGNA Media Trials found that ads delivered during the pre-show captured just under three times the attention of […]
Cinema Advertising: A Catalyst to Recovery – Boxoffice (boxofficepro.com)
It’s been a long road to recovery for theater owners since reopening their screens following the Covid-19 pandemic. Shorter exclusivity windows and fewer theatrical releases have contributed to an overall box office decline, putting pressure on operators to find revenue from every possible area. Cinema advertising has been an invaluable partner in this effort, connecting […]
Christine Martino of Screenvision: Pioneering Cinema Advertising’s Future and Championing Women in Media
In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional appeal of the big screen while harnessing modern data […]
Screenvision’s Media Attention Study Proves the Value of Cinema as a Must-Buy for Every Video Media Mix | MediaVillage
The holy grail of advertising effectiveness is capturing viewer attention and by doing so, facilitating the consumer journey outcome. For Screenvision Media, attention measurement in cinema has resulted in a recently released Media Attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes. Jennifer Friedlander, Screenvision’s […]
Screenvision’s John Partilla on the Resurgence of Cinema Advertising and the Impact of “The Mother of All Screens” (VIDEO) | MediaVillage
In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack’s “Legends and Leadership” series, highlighted the irreplaceable impact of cinema in an evolving media […]
Screenvision Guarantees Incremental Reach for Cinema Ads (adweek.com)
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City’s Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also […]
Advertisers are targeting horror-loving audiences in theaters (marketingbrew.com)
“As it typically is in media, the advertisers follow the audience, and the fact that we’ve seen audiences really flocking to these smaller indie horror films—the advertising dollars are following,” Christine Martino, CRO at Screenvision Media, a company that sells ads on national and regional movie-theater screens, said. “Those horror films, those indie horror films, […]
HOW TAYLOR SWIFT WILL BOOST MOVIE AD SALES DURING THE HOLLYWOOD STRIKES
Screenvision Media opens ad inventory for custom ‘The Eras Tour’ program. Find out more about this upcoming release and Screenvision’s role by reading the full article here.