Geoff Schiller, CEO, Screenvision Media, joined Jay Schwedelson to explain why nobody scrolls past an ad on a 40-foot screen. They discuss how the 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround-sound marketing platform, and why no bots, 100% viewability and no skip buttons make cinema the anti-digital ad channel. Schiller also shares how cinema proves ROI, starting with 91% of the audience seated before the lights go down, and how a local pizza shop can run a $1,000 campaign on the same screen as Avengers: Doomsday.
