Industry Veteran to Lead Market-Facing Strategy, Storytelling, Innovation, and Client Experience as Company Accelerates Growth and Transformation
NEW YORK, N.Y., September 24, 2026 — Screenvision Media, a national leader in cinema advertising, today announced the appointment of Rachel Baumgarten as Chief Strategy Officer, a newly created executive role that brings together several of the company’s market-facing functions under a unified strategic vision.
Baumgarten joins Screenvision Media with more than two decades of experience leading strategic growth initiatives across some of the media industry’s most respected organizations.
Over the course of her career, Baumgarten has held senior leadership positions spanning media, advertising, and content. She spent 15 years at Viacom helping lead strategic initiatives during a period of significant industry transformation. She later joined Omnicom’s The Content Collective, where she worked at the intersection of brands, content, and marketing. Most recently, she spent eight years at Vox Media, leading large-scale marketplace initiatives for some of the industry’s most influential advertisers and partners.
“Cinema is having a powerful moment, and Rachel’s appointment is about further catalyzing that momentum,” said Geoff Schiller, CEO of Screenvision Media. “As audiences continue to show up for shared, immersive experiences, advertisers have a growing opportunity to connect with consumers in a premium environment that commands attention. Rachel brings the strategic vision and industry expertise to unlock even greater value for brands across the moviegoing experience.”
In the role, Baumgarten will help align Screenvision Media’s strategy, storytelling, and client solutions around the evolving needs of advertisers.
“Screenvision Media is uniquely positioned to help brands connect with audiences through one of the most immersive and impactful environments in media,” said Baumgarten. “I’m excited to join the company at such a pivotal moment and help shape its next phase of innovation, growth, and client success.”
As cinema continues to play an increasingly important role in connecting brands with engaged audiences, Screenvision Media remains focused on building innovative solutions that redefine the value of the moviegoing experience for marketers.
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors. The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theater locations across all 50 states and 94% of DMAs nationwide, and reaches moviegoers through more than 150 theatrical circuits, including seven of the top 10 exhibitor companies.