Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars
Screenvision is rolling out a new version of its “Front + Center” pre-show this October. The new show is built around the fact that half its audience is Gen Z, viewers who want content that reflects who they are rather than quizzes and trivia, according to Geoff Schiller, CEO, Screenvision Media. The pre-show now features […]
The Most Undervalued Media Is Hiding in Plain Sight
In his Adweek byline, Geoff Schiller, CEO, Screenvision Media, argues that audiences are still showing up for shared experiences, led by Gen Z. Gen Z now makes up over half of all moviegoers, averaging seven theater visits a year, up 25% year over year. With cinema delivering 82% active attention, 75% ad recall and fully […]
Do This, Not That Podcast: The Ad You Can’t Scroll Past
Geoff Schiller, CEO, Screenvision Media, joined Jay Schwedelson to explain why nobody scrolls past an ad on a 40-foot screen. They discuss how the 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround-sound marketing platform, and why no bots, 100% viewability and no skip buttons make cinema the anti-digital ad […]