Cinema Advertising: A Catalyst to Recovery – Boxoffice (boxofficepro.com)
It’s been a long road to recovery for theater owners since reopening their screens following the Covid-19 pandemic. Shorter exclusivity windows and fewer theatrical releases have contributed to an overall box office decline, putting pressure on operators to find revenue from every possible area. Cinema advertising has been an invaluable partner in this effort, connecting […]
Christine Martino of Screenvision: Pioneering Cinema Advertising’s Future and Championing Women in Media
In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional appeal of the big screen while harnessing modern data […]
Screenvision’s Media Attention Study Proves the Value of Cinema as a Must-Buy for Every Video Media Mix | MediaVillage
The holy grail of advertising effectiveness is capturing viewer attention and by doing so, facilitating the consumer journey outcome. For Screenvision Media, attention measurement in cinema has resulted in a recently released Media Attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes. Jennifer Friedlander, Screenvision’s […]
Screenvision’s John Partilla on the Resurgence of Cinema Advertising and the Impact of “The Mother of All Screens” (VIDEO) | MediaVillage
In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack’s “Legends and Leadership” series, highlighted the irreplaceable impact of cinema in an evolving media […]
Screenvision Guarantees Incremental Reach for Cinema Ads (adweek.com)
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City’s Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also […]
Advertisers are targeting horror-loving audiences in theaters (marketingbrew.com)
“As it typically is in media, the advertisers follow the audience, and the fact that we’ve seen audiences really flocking to these smaller indie horror films—the advertising dollars are following,” Christine Martino, CRO at Screenvision Media, a company that sells ads on national and regional movie-theater screens, said. “Those horror films, those indie horror films, […]
NATIONAL CINEMEDIA AND SCREENVISION MEDIA TO INTEGRATE CINEMA AUDIENCE DATA INTO NIELSEN’S AMRLD FEED
Via collaboration with The People Platform, agencies can now seamlessly input cinema data into their proprietary systems, better capture power of cinema in overall media mix June 6, 2024, New York, NY – National CineMedia (NCM) and Screenvision Media, the nation’s two leading cinema advertising platforms that collectively reach a majority of all U.S. moviegoers […]
SCREENVISION MEDIA TOUTS UNPRECEDENTED GUARANTEES FOR INCREMENTALITY & MEASURED BUSINESS OUTCOMES
Screenvision’s 2024 Upfront Doubles-Down on Delivering The Most Attentive Audience in Media Via Proprietary Digital Solutions, Innovative Measurement Tools and Bespoke Custom Content & Partnerships NEW YORK, N.Y., May 15, 2024 – Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, announced during its annual Upfront presentation […]
Screenvision Media Extends Relationships with B&B Theatres, Fridley Theatres, and Maya Cinemas
Screenvision Media has announced an extension of relationships with B&B Theatres, Fridley Theatres and Maya Cinemas. B&B Theatres, which is celebrating its 100th anniversary, is Screenvision’s third largest partner based on screen count with 56 theaters and 525 screens, spanning Florida, Georgia, Iowa, Kansas, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, South Carolina, Texas, Virginia […]
SCREENVISION MEDIA EXTENDS EXCLUSIVE RELATIONSHIPS WITH KEY EXHIBITOR PARTNERS
Renewals with B&B Theatres, Fridley Theatres and Maya Cinemas Reflect Continued Strength of Screenvision’s Robust Network of More than 14,000 Screens NEW YORK, N.Y., APRIL 4, 2023 – Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced an extension of relationships with B&B Theatres, […]